{"title":"New Arrival","description":"\n\n\u003cstyle\u003e\n.container.container--reading-width.fully-spaced-row.cc-animate-init.cc-animate-in {\n \n    max-width: 100%;\n}\n\n.content-wrapper{\n    width:100% !important;\n    max-width:100% !important;\n    margin:0 !important;\n}\n\n\/* .page-width,\n.page-width--narrow,\n.page-width--medium,\n.container,\n.article-template,\n.article-template__content,\n.article,\n.rte,\n.rich-text,\n.rich-text__wrapper{\n\n    max-width:100% !important;\n    margin:0 auto !important;\n \n} *\/\n.content-wrapper{\n    width:100%;\n    max-width:100%;\n    margin:40px 0;\n    padding:0 30px;\n}\n\n.content-wrapper h2{\n    font-size:20px;\n    margin-bottom:16px;\n    margin-top: 24px;\n    line-height:1.4;\n    color:#222;\n}\n\n\n\n.content-wrapper h3{\n    font-size:17px;\n    margin-bottom:16px;\n    margin-top: 23px;\n    color:#222;\n}\n\n.content-wrapper p{\n    font-size:15px;\n    margin-bottom:15px;\n}\n\n.read-more-content{\n    display:none;\n}\n\n.read-more-content.show{\n    display:block;\n}\n\n.read-btn{\n    display:inline-block;\n    margin-top:5px;\n    margin-bottom: 20px;\n    border:none;\n       color:#141111;\n    cursor:pointer;\n    font-size:16px;\n    transition:.3s;\n}\n\n.read-btn:hover{\n    text-decoration:underline;\n    text-underline-offset:4px;\n    color:#000;\n    opacity:1;\n}\n\n@media(max-width:768px){\n\n.content-wrapper h2{\nfont-size:28px;\n}\n\n.content-wrapper h3{\nfont-size:24px;\n}\n\n\n\n.content-wrapper p{\nfont-size:16px;\n}\n\n}\n\u003c\/style\u003e\n\n\n\n\u003cdiv class=\"content-wrapper\"\u003e\n\n\u003ch2\u003eExplore House of Soi New Arrivals\u003c\/h2\u003e\n\n\u003cp\u003eAt House of Soi, our new arrivals are never just \"what's new\" — they're the clearest expression of what we're about. Bold colour. Thoughtful detail. Silhouettes that move with you instead of against you. Every new arrival has been chosen to reflect that, and to fit naturally into how women across the UAE and the GCC actually get dressed — for ordinary days that deserve a little more, and for the occasions that call for something memorable.\u003c\/p\u003e\n\n\u003cdiv href=\"#\" id=\"readMoreBtn\" class=\"read-more-content\"\u003e\n\n\n\n\u003cp\u003eThis \u003cstrong\u003enew arrival\u003c\/strong\u003e edit brings together three silhouettes that sit right at the heart of House of Soi — the Jalabiya, the Maxi Dress and the Kaftan. None of them are new to our world, but every new arrival version carries the small, considered updates we're known for — a softer palette, a cleaner drape, detailing that earns its place rather than just decorating the piece.\u003c\/p\u003e\n\n\u003ch2\u003eJalabiya — This Season's New Arrival for Everyday Elegance\u003c\/h2\u003e\n\n\u003cp\u003eThe \u003ca href=\"https:\/\/houseofsoi.com\/en-ae\/collections\/jalabiya\"\u003eJalabiya\u003c\/a\u003e has always sat close to House of Soi's identity, and this new arrival drop shows exactly why. It's where our love of expressive colour meets a silhouette built for real, everyday movement — nothing stiff, nothing that fights against your day.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFlowing, easy cuts that reflect our commitment to comfort-first silhouettes\u003c\/li\u003e\n  \u003cli\u003eA new arrival palette in soft, expressive tones — dusty pink, sky blue, peach, soft grey\u003c\/li\u003e\n  \u003cli\u003eDelicate detailing at the neckline and sleeve, the kind of thoughtful touch House of Soi is built on\u003c\/li\u003e\n  \u003cli\u003eBreathable fabrics chosen with the Gulf climate in mind, not just for how they photograph\u003c\/li\u003e\n  \u003cli\u003eA silhouette equally suited to a family gathering or a slow Friday at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you want one new arrival piece that captures the House of Soi aesthetic in its simplest form, start with the Jalabiya.\u003c\/p\u003e\n\n\u003ch2\u003eMaxi Dress — A New Arrival Built for Memorable Moments\u003c\/h2\u003e\n\n\u003cp\u003eOur \u003ca href=\"https:\/\/houseofsoi.com\/en-ae\/collections\/dresses-1\"\u003eMaxi Dresses\u003c\/a\u003e have always leaned into what House of Soi does best — expressive prints paired with a silhouette that flatters without ever feeling restrictive. This new arrival drop continues that story with prints and colourways designed for the season ahead.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFull-length silhouettes that let the print and the movement do the talking\u003c\/li\u003e\n  \u003cli\u003eSeasonal, expressive colourways this new arrival — warm orange, soft yellow, cooling blue\u003c\/li\u003e\n  \u003cli\u003eA defined waist balanced against a flowing skirt, true to our versatile-silhouette philosophy\u003c\/li\u003e\n  \u003cli\u003eSuited to brunch, travel, or an evening gathering that runs later than planned\u003c\/li\u003e\n  \u003cli\u003eEasily layered under a light abaya, or worn on its own as the moment calls for\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEvery new arrival Maxi Dress is designed around one idea we keep coming back to at House of Soi — that a piece should feel as good to wear as it looks.\u003c\/p\u003e\n\n\u003ch2\u003eKaftan — The New Arrival Silhouette for Bold, Festive Dressing\u003c\/h2\u003e\n\n\u003cp\u003eIf there's one silhouette that captures House of Soi's love of bold colour and considered drama, it's the kaftan. This new arrival \u003ca href=\"https:\/\/houseofsoi.com\/en-ae\/collections\/kaftan-1\"\u003ekaftan dress\u003c\/a\u003e collection brings it back in the rich, festive tones our customers wait for each season — designed for the moments that genuinely call for something more.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGenerous, fluid cuts that let the fabric move the way House of Soi silhouettes are known for\u003c\/li\u003e\n  \u003cli\u003eA bold new arrival colour story — pink, orange, blue, yellow — built for celebration\u003c\/li\u003e\n  \u003cli\u003eStatement sleeves and hemlines that carry the look on their own\u003c\/li\u003e\n  \u003cli\u003eEasy to dress up with gold jewellery for a wedding, or keep understated for an Eid morning at home\u003c\/li\u003e\n  \u003cli\u003eConsistently one of our most-gifted new arrival pieces each season\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eThis New Arrival Collection, Styled for the GCC\u003c\/h2\u003e\n\n\u003cp\u003eHouse of Soi has always been shaped around expressive prints, thoughtful details and silhouettes made for memorable moments — and the new arrival is built around the occasions that actually fill a GCC calendar:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEveryday wear\u003c\/strong\u003e — new arrival Jalabiyas designed around comfort and easy elegance\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFestive dressing\u003c\/strong\u003e — new arrival Kaftans and Maxi Dresses for Eid, weddings and family celebrations\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTravel and resort days\u003c\/strong\u003e — versatile new arrival silhouettes that pack well and wear even better\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eThoughtful gifting\u003c\/strong\u003e — a new arrival piece that feels personal, not off-the-shelf\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEvery new arrival we bring into House of Soi is our way of staying true to that identity — contemporary womenswear that doesn't ask you to choose between bold and wearable. If you're shopping from Dubai or anywhere else across the GCC, House of Soi, new arrival is where that idea comes to life, season after season.\u003c\/p\u003e\n\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\n\u003ch3\u003eQ1. What defines a House of Soi new arrival?\u003c\/h3\u003e\n\n\u003cp\u003eEvery new arrival reflects our core identity — bold colour, thoughtful detailing and versatile silhouettes — currently expressed through Jalabiyas, Maxi Dresses and Kaftans.\u003c\/p\u003e\n\n\u003ch3\u003e2. Are the new arrival Kaftans suitable for Eid and festive occasions?\u003c\/h3\u003e\n\n\u003cp\u003eYes, our new arrival Kaftans are designed with bold, festive colourways specifically for Eid mornings, weddings and family celebrations across the GCC.\u003c\/p\u003e\n\n\u003ch3\u003e3. Can I wear a new arrival Jalabiya for everyday occasions?\u003c\/h3\u003e\n\n\u003cp\u003eAbsolutely. Our new arrival Jalabiyas are built for comfort and breathability first, while still carrying the thoughtful detailing House of Soi is known for.\u003c\/p\u003e\n\n\u003ch3\u003e4. Do the new arrival maxi dresses suit the Gulf climate?\u003c\/h3\u003e\n\n\u003cp\u003eYes, each new arrival Maxi Dress is made with fabrics and cuts chosen specifically for warm, humid conditions across the UAE and GCC.\u003c\/p\u003e\n\n\u003ch3\u003e5. Does House of Soi ship new arrivals across the UAE and GCC?\u003c\/h3\u003e\n\n\u003cp\u003eWe do — House of Soi ships across the UAE and the wider GCC, so you can shop each new arrival collection wherever you're based.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cbutton class=\"read-btn\" id=\"readBtn\"\u003eRead More\u003c\/button\u003e\n\n\u003c\/div\u003e\n\n\u003cscript\u003e\nconst btn = document.getElementById(\"readBtn\");\nconst content = document.querySelector(\".read-more-content\");\n\nbtn.addEventListener(\"click\", function () {\n    content.classList.toggle(\"show\");\n\n    if (content.classList.contains(\"show\")) {\n        btn.textContent = \"Read Less\";\n    } else {\n        btn.textContent = \"Read More\";\n    }\n});\n\u003c\/script\u003e\n\n","products":[{"product_id":"pink-rwaa-kaftan","title":"Pink Rwaa Kaftan","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eA statement in effortless elegance, this flowing kaftan is crafted in luxurious natural Bemberg crepe for a soft, breathable drape that moves beautifully with every step. Designed in vivid jewel tones with an artistic tonal print, the silhouette blends comfort with refined glamour — perfect for summers, resort escapes, festive gatherings, and elegant evenings. The fluid oversized cut, gathered neckline, and airy sleeves offer graceful movement while keeping the look sophisticated and modest. Lightweight, skin-friendly, and naturally breathable, this piece is designed for women who seek elevated ease with timeless appeal.\u003c\/span\u003e\u003c\/p\u003e","brand":"houseofsoi","offers":[{"title":"XS","offer_id":47923897434324,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":47923897467092,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47923897499860,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47923897532628,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":47923897565396,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":47923897598164,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":47923898941652,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"4XL","offer_id":47923899007188,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"5XL","offer_id":47923899072724,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0500\/4220\/8420\/files\/1_44a07317-af97-4b10-8c9b-b9170cc052c5.jpg?v=1778738045"},{"product_id":"orange-rwaa-kaftan","title":"Orange Rwaa Kaftan","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eA statement in effortless elegance, this flowing kaftan is crafted in luxurious natural Bemberg crepe for a soft, breathable drape that moves beautifully with every step. Designed in vivid jewel tones with an artistic tonal print, the silhouette blends comfort with refined glamour — perfect for summers, resort escapes, festive gatherings, and elegant evenings. The fluid oversized cut, gathered neckline, and airy sleeves offer graceful movement while keeping the look sophisticated and modest. 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Designed in vivid jewel tones with an artistic tonal print, the silhouette blends comfort with refined glamour — perfect for summers, resort escapes, festive gatherings, and elegant evenings. The fluid oversized cut, gathered neckline, and airy sleeves offer graceful movement while keeping the look sophisticated and modest. Lightweight, skin-friendly, and naturally breathable, this piece is designed for women who seek elevated ease with timeless appeal.\u003c\/span\u003e\u003c\/p\u003e","brand":"houseofsoi","offers":[{"title":"XS","offer_id":47936609222868,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":47936609255636,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":47936609288404,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":47936609321172,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":47936609353940,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":47936609386708,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":47936609419476,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"4XL","offer_id":47936609452244,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true},{"title":"5XL","offer_id":47936609485012,"sku":null,"price":22500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0500\/4220\/8420\/files\/1_8241480b-92fa-4c87-bcc6-8b9e77af36c5.jpg?v=1778738143"},{"product_id":"yellow-rwaa-kaftan","title":"Yellow Rwaa Kaftan","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eA statement in effortless elegance, this flowing kaftan is crafted in luxurious natural Bemberg crepe for a soft, breathable drape that moves beautifully with every step. 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