House of Soi

Our love for bold prints, luxe fabrics and a flattering silhouette runs through everything we make. As a women's contemporary clothing brand, we're always working toward the same feeling in every piece — flirty and feminine, confident and carefree, timeless and wearable. Not one of those traded off for another.

Who We Are

House of Soi is the brainchild of sisters Archana and Sarika. We set out to build a women's contemporary clothing brand that brought new-age, affordable millennial clothing to women who follow high street fashion but wanted something with more thought behind it — pieces known for statement-making prints with a modern bohemian sensibility. Archana studied fashion at the London College of Fashion and Central Saint Martins; Sarika studied Business Management and built her experience in fashion marketing. Between the two of us — one shaped by design, the other by how a brand is actually run — House of Soi found its identity.

We share a love of travel, good food and appreciating the finer things, and that shows up in how we design. It's there in the colours we keep returning to, the prints we can't stay away from, and the small details we refuse to skip even when it would be easier to.

What We Believe In

Since we started, House of Soi has grown into a carefully curated ready-to-wear collection, where quality materials and attention to detail matter more to us than chasing every passing trend. Our own in-house production line means we control the manufacturing process from start to finish — not just an operational choice, but the reason our garments are made to last rather than worn once and forgotten. As a women's contemporary clothing brand, we've never been interested in disposable fashion. We want the pieces in your wardrobe to be the ones you reach for again and again.

The House of Soi Edit

Whatever you're building your wardrobe around, we've designed a category to match how you actually want to dress:

• Dresses — Our Dresses collection carries the most of who we are as a brand. Heading into December, our printed dresses take centre stage, made for festive get-togethers and everything the season brings.
• Tops & Shirts — Our designer printed tops & shirts are built to work as easily with jeans in the day as they do styled up for evening.
• Bottoms — A good top needs a good match. Our Bottoms range, including printed styles, is designed to sit alongside our tops & shirts rather than compete with them.
• Co-ord Sets — Our designer co-ord sets and printed co-ord sets are some of our most-loved pieces — one set, no decisions, always polished.
• Jumpsuits — Our printed jumpsuits are for the days you want one piece to carry the whole look, comfortable enough for daytime and put-together enough for evening.

Dressing for More Than One Kind of Day

We've always designed with more than the everyday in mind. A good part of our collection leans naturally into resort wear and vacation dressing — pieces that pack well, breathe well, and don't need much effort to look effortless by the pool or on a getaway. And for the days that call for nothing more than comfort, our casual pieces are there too, built for real life rather than a styled shoot.

Why Women Choose House of Soi

• Bold, expressive prints that don't try to blend in
• Luxe fabrics chosen for comfort as much as for how they look
• Flattering silhouettes designed around real bodies, not runway ones
• In-house production for consistent quality, start to finish
• Collections that move naturally between resort wear, vacation and casual dressing
• A designer contemporary clothing brand that genuinely believes affordable and well-made shouldn't be opposites

What Matters to Us 

We're not trying to be everything to everyone. We're trying to make collections that create memories — the dress worn to a best friend's wedding, the co-ord set you keep going back to, the jumpsuit packed for a trip you still think about. As a contemporary clothing brand, that's really the only measure that matters to us — not how many pieces we sell, but how many of them stay in someone's life. If that's the kind of wardrobe you're building, we'd love for you to have a look around.

FAQs

1. What kind of brand is House of Soi?

House of Soi is a women's contemporary clothing brand built around bold prints, luxe fabrics and flattering silhouettes, with every piece made through our own in-house production process.

2. What makes House of Soi a good women's contemporary clothing brand to shop from?

Between our bold prints, quality fabrics and an in-house production process we control end to end, House of Soi has grown into a women's contemporary clothing brand that women in India and beyond keep coming back to.

3. Who started House of Soi?

House of Soi was founded by sisters Archana and Sarika — Archana trained in fashion at the London College of Fashion and Central Saint Martins, and Sarika brings a background in business management and fashion marketing.

4. What categories does this women's contemporary clothing brand offer?

We design across Dresses, Tops & Shirts, Bottoms, Co-ord Sets and Jumpsuits, with printed and designer options running through most of our categories.

5. Does House of Soi make resort wear and vacation-friendly pieces?

Yes, as a women's contemporary clothing brand, a good part of our collection is designed for resort wear and vacation dressing, alongside easy casual pieces for everyday wear.

6. Does House of Soi ship internationally, or only within India?

While we're proud of our roots as an India-born women's contemporary clothing brand, House of Soi ships to customers internationally as well, so we're not limited to one market.