Designer profile The brand is the brainchild of sisters Archana and Sarika, with an aim to bring New-age affordable millennial clothing to consumers of high street fashion. The products are aimed to be known for statement-making prints with a modern bohemian sensibility. While Archana has studied fashion at London school of Fashion and Central Saint Martins, Sarika has studied Business Management with diverse experience in marketing of fashion. The sisters share the same passions of travelling, enjoying good food & appreciating finer things, which has fueled the design sensibilities to create HOUSE OF SOI.