CANDY STRUCK
There’s a rush that comes with colour.
A heady kind of joy — bold, bright, and impossible to ignore.
Candy Struck is that feeling stitched into fabric.
Stripes that flirt with sunlight, silhouettes that walk like they own the room, and a palette that’s more mood than shade.
Made for women who colour outside the lines — and wouldn’t have it any other way.
Note from the designer
Designer Sarika Pawar wants the flow and feel of the fabric to take the wearer back to their favourite beach holiday. Where one would lounge comfortably at the shore sipping cocktails, dipping their feet in the water or just running across the sand. The collection tries to express the feeling of being free, being you and being uninhibitedly happy.
These ensembles are fun, feminine and easily transition from day to night. Making it an easy choice for a day on the beach to a party or even a work from home outfit to a quick evening soiree; just like the many moods of the sea. You will also see a lot of techniques that are symbolic to the crashing waves like ruffles, puffed sleeves, ruched waistlines and the subtle use of delicate lace for the foam that forms upon the waves crashing on the shore.
HouseofSOI Stories
Rohseh
HOS was covered in New Indian Express
Note from the designer
Designer Sarika Pawar wants the flow and feel of the fabric to take the wearer back to their favourite beach holiday.
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BRIEF OF THE BRAND
It all started with an ambitious idea and a belief that fashion should be accessible & affordable for all by solving the problems of physical retail in a digital world.
Our love for bold prints, luxe fabrics & a flattering silhouette is reflected throughout each collection.
Flirty & feminine. Confident & carefree. Timeless & wearable.
Since it was created, the brand has evolved to include a carefully selected ready to wear collection in which quality materials and attention to detail are of the utmost importance.
With our in-house production line, and a manufacturing process that is controlled from start to finish, garments are made to stand the test of time and are destined to become must have items for any woman who value quality above all else.
We make collections that create memories.